Huddersfield-based UKcaravans4hire.com has increased its year-on-year turnover by 40 per cent, after the launch of its online booking platform in 2019.
The booking platform, the only one of its kind in the UK to list static caravans for hire across the UK, has a similar function to sites such as Airbnb where guests can search for listings in a specific area, view available dates, and book online. Since the launch of the booking platform listings on the site have increased by 12 per cent this year, whilst average booking values have increased by 15 per cent.
Established in 2009 by businessman Gareth Irving, the site has recently undergone significant development to allow holidaymakers to book and pay directly through the site, rather than arranging the stay and payment with the caravan owners directly, as the site previously operated. The new booking platform gives peace of mind to both holiday-goers and caravan owners.
The increase in turnover figures can be attributed to the rise in popularity in “staycations” due to environmental concerns and families looking to save on spending abroad due to Brexit fears. Perceptions around static caravan stays are now also changing, as high-end luxury lodges on sites with state-of-the-art facilities become more and more popular.
The business has ambitious growth plans, which will be supported by the addition of two new members of staff joining the organisation in Q1 2020 and a marketing drive to further roll out the new booking platform, with the aim of increasing its listings by 20 per cent this year.
Gareth Irving, managing director of UKcaravans4hire.com, said: “We are at a really exciting time in business as we look to take the platform to a new level in 2020. Response to the new booking platform has been phenomenal and we have experienced the best January on record as guests look to book their annual holiday.
“We’re very much looking forward to expanding the team and ensuring that UKcaravans4hire.com reaches its potential.”