Front promotes DeGiorgio to creative director and adds to design team

Front – the Sheffield based creative agency – has promoted Frankie DeGiorgio to creative director. She joined Front from WPA Pinfold in 2017. The agency has also appointed Lewis Trott as its newest designer.

Over the past three years Frankie’s focus has been on both campaign and branding work for the agency’s broad roster of clients which includes Costcutter, Everbuild and Legoland Discovery Centre. Her role has also seen her develop Front’s brand offer and mentoring other team members.

In addition, she has recently jointly led on Front’s first ever student challenge to inspire and find the best young and up and coming creative talent in the UK. Called the 2020 Creative Challenge, the project was staged in conjunction with the University of Lincoln and saw 24 students from its creative advertising course take part.

Lewis Trott, the agency’s new designer, joins Front from Muraspec Wallcoverings. He studied design at Norwich University of Art and his new role will see him working closely with Frankie and the wider creative team.

Chris David, director at Front, said: “Since she arrived Frankie has been an integral part of our team. Her creative insight and strategic thinking have become invaluable assets to the agency so this promotion is hugely deserved.

“I’ve learnt and developed so much over the past three years so being promoted to creative director is a fantastic step in my career and is one that I’m grabbing with both hands.”

Lewis said: “What attracted me to Front most was its varied portfolio of clients and its strong mix of first class design and insight. I’m really looking forward to now kick starting my agency career.”


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