Thornton & Ross, part of the STADA Group, has captured a prestigious industry award for one of its market-leading skin care products.
The company was shortlisted for no less than eight awards across five categories at the Pharma Intelligence OTC Marketing Awards.
Cetraben received the award for Best OTC Public Relations Campaign for a Non-Medicine and, along with Covonia, was highly commended in the Social Media Category. Flexitol was highly commended in the Best Niche OTC Marketing Campaign.
The company could collect further accolades at a number of forthcoming award ceremonies. At the annual Pharmafield Awards, a total of nine members of the Thornton & Ross prescription sales team have been shortlisted following a rigorous assessment process. Yasmin Hopkins, Ladi Soyege, Neil Cox, Lewis Bell, Lauren Hayward, Karen Brearley, Usmaan Ahmed, Raheel Mirza and Iain Chalmers discover whether they have been successful at today’s ceremony.
The Flexitol 2019 ‘Treat Your Feet’ campaign has been nominated at the prestigious Influencer Marketing Awards taking place at the end of March. Shortlisted for a trophy for the first time, Flexitol could be named winner in the Best Brand Engagement category.
And the 2019 Cetraben Skinspirational campaign featuring Nadia Sawalha has been shortlisted in the Chartered Institute of Marketing Awards, for Best Use of Digital Marketing, while the Covonia – Feel the Power/Grow a Pair campaign is on the shortlist for the Best Use of Social Media gong. The awards identify and celebrate outstanding marketing by organisations, teams and individuals.
Roger Scarlett-Smith, Thornton & Ross Executive Vice-President, said he hoped the win for Cetraben would herald a successful start to the 2020 awards season.
He added: “The categories in which we are competing are open to any organisation across the UK, so we are in the company of some of the UK’s biggest brands. I am absolutely delighted at the success of the Cetraben campaign and hope that this win is the first of many.”
Amy Brennan, senior brand manager for Cetraben, said: “We were thrilled to be named as the winner in the Best OTC Public Relations Campaign for a Non-Medicine category. My thanks go to everyone on the team who worked so hard to help us achieve this richly deserved result.”
Thornton & Ross develops, manufactures and supplies a wide range of branded over-the-counter medicines, dermatological solutions and other healthcare and hygiene products including Zoflora®, Hedrin® and Setlers®. It is part of the German-based STADA Group.