Total UK, the UK marketing and services operation for the Total Group, one of the largest oil and gas companies in the world, has appointed Fox Agency on a new 12 month contract with an expanded scope across digital strategy, digital content, SEO and paid media management, plus social media content.
Total has also appointed Fox Agency to deliver PR and media relations across an increased number of its business units including lubricants, bitumen, aviation and special fluids, as well as supporting in raising awareness of Total’s extensive CSR initiatives.
In addition, Fox Agency will work with Total to develop B2B video content and to work across strategy and activation focused on growing consumer awareness in the UK.
Ben Fox, director of Fox Agency, said: “We’re delighted to be supporting Total across integrated channels in what looks set to be a very exciting year ahead. With the company celebrating 50 years in the UK lubricants market, the planned roll-out of a network of Total-branded service stations, and some exciting launches and innovations in the pipeline, we look forward to positioning Total as the supplier of choice for B2B and increasing brand awareness through a range of comms activity.”
Chris Cave, digital & communications manager for Total UK, said: “The Fox Agency team has brought a deeply analytical, passionate and creative approach to our digital and wider communications strategy. They have a clear understanding of our business and ambitions, and we are confident their skills and expertise will continue to add value as we seek to build brand awareness and drive further growth.”
Fox Agency has worked with Total UK and its Group Marketing team in Paris, since 2016.