Leeds based marketing firm holds free expert panel discussion on inhousing

John Readman

Modo25, a fast-growing, global start-up based in Leeds are hosting a free online fireside chat through Zoom at 11am on Thursday, 30 April, joined by a panel of marketing and retail experts to discuss the pros and cons of inhousing your digital marketing and whether it’s a better option for your business during this uncertain time.

In an industry where the standard choice is to outsource to an agency or manage your marketing inhouse, it can be difficult to decide which is the better option for your business.

John Readman, CEO & Founder of Modo25 said: “Marketing has been hit hard by the coronavirus pandemic, we’re all trying to figure out how to adapt to this ‘new normal’. That’s why we’re offering this free fireside discussion to help businesses make the right decision in these challenging times. Of course, it helps that we’re joined by top industry experts.”

John will be joined by Diane Young, Co-Founder & CEO at The Drum, Don Williams, Retail Partner at KPMG UK and Minter Dial, former Global VP of Marketing for L’Oréal – and now a Professional Speaker & Award Winning Writer.

Diane Young, CEO & Founder of The Drum, said: “The current economic conditions are putting pressure on the classic agency model and brands have had to pivot quickly in terms of how they spend their budget. This could well be a crossroad for many brand marketers in terms of how they approach strategy, execution and media.”

The 45-minute session will be covering:

  • When is the right time to inhouse?
  • How to find the right talent
  • How to manage and motivate the inhouse team
  • Is it cheaper to manage inhouse or with an agency?
  • KPI measurement and best practice inhouse

There will also be an opportunity for attendees to directly ask the panellists live questions in a Q&A session following the discussion.

When it comes to your digital marketing, Modo25 have created a third option – supported inhousing. This best of both words approach empowers inhouse teams to take control of their marketing success by providing strategy and support.

The pros and cons of inhousing your digital marketing will take place on Thursday 30 April at 11am, you can sign up for the event here.


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