Growing Yorkshire bathroom retailer among largest chains in UK

Craig Waddington

A growing, independently-owned bathroom retailer has become one of the largest showroom chains in the UK, opening its 50th store and reaching more than £33m in turnover in just seven years.

Easy Bathrooms’ newest retail space in Dereham, Norfolk, is ready to open on the first day that Covid-19 lockdown restrictions are lifted. Despite the Covid-19 crisis, and amid difficult retail conditions, the brand is also expected to open an additional nine showrooms before the end of 2020.

The latest 7,000 sq ft store offers more than 100 inspirational displays over two floors – which tops the firm’s combined commercial space to almost 500,000 sq ft nationally. The company’s expansion plans have seen them open an average of one store per month for three years, create more than 320 jobs nationally and reach a turnover of more than £33m in 2019 – an increase of 60 per cent on 2018’s £20.7m turnover.

Pre-Covid-19, the firm was on target to reach a turnover in excess of £50m for 2020.

Easy Bathrooms’ growth trajectory comes at a period when many other physical and online bathroom brands are struggling. 2019 saw Bathstore, Better Bathrooms and Soak fall into administration.

Craig Waddington, who founded the company in Leeds in 2012, said: “I am humbled and extremely proud of the team we have built; who believe in what we are doing with the Easy Bathrooms brand.

“I believe that the combination of our products, our service and our pricing are what stands us apart in the bathroom market, and I’m delighted that our growth continues to create jobs across the UK.

“The current Covid-19 situation is the toughest economic situation that the UK has faced in modern times and it impacts every single business. We have solid foundations which will help us to assist the UK’s economic recovery, and we’ll keep moving forward.”

Easy Bathrooms offers its own-brand ‘affordable luxury’ products, such as bathroom furniture, designer radiators, walk-in showers, freestanding baths and mirrors. It also sells an extensive range of tiles for all rooms of the home, with options including interior design-led ranges such as large-format, wood-effect and marble-effect.

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