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ICS-translate launches in Leeds

Leeds-based digital marketing, content and SEO agency, ICS-digital, has launched a new, stand-alone brand, ICS-translate.

The venture is intended to open up new opportunities for growth, and to develop new language services for brands focused on measurable results across digital channels in over 76 languages

In addition to translation and localisation, ICS-translate – whose clients include CarNext, Betfair and Photobox – will also provides diverse services such as transcreation, subtitling, multilingual voiceover, interpretation and native-language content creation at scale.

ICS-translate director Zhanna Zaytseva said: “It’s the right time to launch ICS-translate as a standalone force. Our goal is to provide something that has been missing – language services that are designed specifically to help brands attract, engage and convert customers on the international stage.”

ICS-translate has achieved ISO-17100 accreditation ahead of launch, with a specialist team already in place that focuses on core industries such as finance, iGaming and eCommerce along with white label services for other digital agencies.

Drawing on hundreds of native-language linguists and content producers, the agency aims to provide language services that allow brands to get more value from their existing marketing strategies.

ICS-digital marketing director Martin Calvert said: “ICS-digital has always been an agency that worked at scale in international markets but our language services perhaps haven’t always been something we’ve shouted about enough.

“We’re changing that now with the launch of ICS-translate as a distinct brand and our commitment to providing language services that have real purpose and practical value at a time when quality at scale really could not matter more.”

In 2020 ICS-digital climbed seven places to position 14 in the Prolific North Top 50 Digital Agencies.


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