Jaywing has announced a set of ambitious plans to create a more integrated, collaborative and client-centric structure, bringing together all areas of the Jaywing business.
The new model will give clients better access to its full range of specialists and sector expertise with data, creativity and performance sitting at the core.
The new structure will focus on Jaywing’s client markets, supported by the wide range of specialist skills, enabling the full range of integrated services to be more readily accessed by clients, whilst improving effectiveness and efficiency by streamlining processes and systems.
Going forwards, the whole business will adopt the Jaywing brand, which will incorporate Epiphany, and will relaunch in the Autumn. Epiphany’s clients and team will be brought into the wider Jaywing business, enabling specialists to work together more seamlessly to create and deliver multi-disciplinary strategies.
Andrew Fryatt, CEO of Jaywing, said: “Since joining the business three months ago, I have been impressed by the organisation as a whole and its exceptional people.
“However, it became clear that we need a structure that enables us to support growth across all of the disciplines offered by our specialists and better respond to unprecedented levels of transformation right across our industry and in our client sectors.
“The changes announced today will allow us to be more client and market-centric, whilst building expertise in key verticals to continually improve our delivery and effectiveness. The performance marketing capabilities of Epiphany will now be fully integrated within Jaywing, allied to our data science heritage and creative skills.
“The structure of the UK business has previously been based on acquisition and geography, but the experience of the last few months has underlined the need for change. We need to work more collaboratively, adapting and evolving our offer and assembling our many specialisms to better meet our clients’ challenges.
“This new structure facilitates this and puts us in the best position to showcase the incredible skills within the agency, whilst also improving efficiencies to enable a more integrated way of working. Unfortunately, as part of this process, there may be a small number of roles impacted across the UK business.
“We believe that this is positive news for our existing client base, and will also allow for better knowledge sharing and working practices between our teams.
“I believe we are extremely well placed to offer precisely what clients want and need right now – brilliant creativity, sophisticated expertise in data, performance marketing and the application of technology to marketing challenges, and I am looking forward to continuing to work with the fantastic talents within the agency.”