Family food business HECK!, the UK’s largest premium sausage and burger company, is launching its first TV advertising campaign today during Channel 4’s Celebrity Gogglebox.
The advert, created by Neverland and planned and booked by Harrogate based Alchemy Media, is the first time HECK! has been on TV since its launch in 2013.
Jamie Keeble, co-founder of HECK!, said: “The last few months have been an unprecedented time for food manufacturing and our business has changed inside and out. As a company, our focus initially was on our people and community and helping where we can.
“Then we looked at how we could respond to the new way of shopping and eating and we launched a new frozen range which has been incredibly popular as people are shopping less and stocking up their freezers. We now have the biggest range of fantastic tasty range of pork, chicken and vegan burgers and bangers, much loved by a very loyal audience. We’d now like to invest in the future of the business by bringing our story to a wider TV audience.”
Filmed and produced in lock down, the “Make this Summer Happy as Heck!” campaign launches with a vibrant 30 second spot this evening on Channel 4. The TVC will be supported by social, OOH, national PR and competitions across the Summer.
Jon Forsyth, founder of Neverland, said: “We are extremely proud to be working with such a successful independent British food brand. This first work sets out Heck’s stall as the leader in sizzle.”
Bridget Moore, founder & MD of Alchemy Media, said: “A proudly independent Yorkshire company with huge passion for everything they do and an uncompromising commitment to quality, Heck’s values are very much aligned with our own.
“We’re hugely excited to be working with them to turn up the heat on their brand awareness this summer, exposing their unrivalled product range to a wider food loving audience.”
HECK! Food is based at its £4m factory in Bedale, dubbed by locals as “Sausage World”. It runs a dedicated vegan site and produces 500,000 sausages a day on its state-of-the-art machinery and represents 55 per cent of the premium sausage and burger market. The TV investment is part of its ambition to be a £100m turnover company.