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Integrated communications provider invests £3m in new technology

Huddersfield-headquartered Adare SEC has built on the success of its latest financial results by investing £3m in a suite of new equipment and supporting technology to significantly enhance the quality and speed of its specialist communications services.

The investment, which commenced in January of this year, has since seen the integrated communications provider add nine new pieces of major equipment across its Huddersfield and Nottingham production facilities, as well as significantly upgrading a further four of its existing lines.

This latest investment follows Adare SEC’s announcement of a 52 per cent increase in EBITDA to £5.4m and a £1.7m increase in revenues to £71.4m for the year to 31 October 2019.

The move is in line with the company’s strategy to invest in leading edge technology and remain at the forefront of its clients’ customer communications needs. Through a combination of digital, content services and print, Adare SEC has the agility to maximise the effectiveness of all customer communications, while also minimising the environmental impact of its business and that of its clients.

The installation of three new market-leading Bluecrest Epic inserting lines and six Neopost folder inserters means Adare SEC can now offer faster delivery of high-volume printed customer communication for large corporate businesses as well as a more versatile service for organisations requiring smaller, more varied outputs.

Thanks to the company’s fully automated, high speed equipment, it can now process approximately 1.5 million mail packs per day. This not only gives its clients the comfort of knowing Adare SEC can respond quickly to their needs, but that its increased reliance on automation enhances quality and compliance.

The new inserting lines were recently utilised when Adare SEC successfully printed and processed nearly four million copies of the Prime Minister’s Covid-19 letter to the nation in late-March.

The reduced spoilage and increased flow provided by the new equipment has allowed the business to reconfigure its factory to further maximise running time and accelerate speed of delivery. The installation and end-to-end testing of these new capabilities concluded in April.

On the investment, Adare SEC’s chief operating officer, Tom Prestwich, said: “The £3m investment is testament to our client centric focus. Our commitment to best in class operations means we are always looking to continuously improve the quality and speed of an ever-increasing variety of customer communications needs.

“By combining first rate equipment with enhanced technology capabilities, we are able to reduce our reliance on manual intervention and increase process automation. Benchmark data has already demonstrated that we are reporting best-in-class machine efficiencies. This allows us to increase the quality of the outcomes we are able to deliver, continuing to exceed expectations for a wide variety of businesses across a diverse range of industry sectors.

“The increased efficiency of our machinery has already reduced our environmental impact by cutting waste and increasing energy efficiency, all of which will contribute to a prompt payback period and benefit the service we can provide to our customers.”

The capital expenditure has also supported the company in entering the next phase of its transformation journey by introducing greater interoperability between its sites in Huddersfield and Nottingham. This brings enhanced resilience and flexibility to the business’s operation and is accompanied by a new management information platform which facilitates the data-driven optimisation of its machinery to further boost efficiencies.

Overall, the investment has allowed Adare SEC to enhance its capabilities, drive operational excellence and continue to delight its clients. The resulting best-in-class machine efficiencies will also allow the company to invest further in its digital transformation strategy.

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