Cropton Brewery based in Pickering, North Yorkshire, has teamed up with The North Yorkshire Moors Railway (NYMR), to create ‘We’ll Steam Again’ a bottled and cask beer to help raise vital funds for the popular heritage railway.
The limited-edition beer is inspired by the brewery’s popular bitters, so it is sure to be a hit with drinkers. It will initially be on sale at the brewery’s onsite pub, The New Inn, on the edge of the North Yorkshire Moors National Park, from mid-July before being made more widely available in shops, online, and at the railway.
For every bottle of ‘We’ll Steam Again’ sold, 10p will be donated to the North Yorkshire Moors Railway charitable trust and for every crate of 12 bottles sold, £2 will go to the much-loved heritage railway.
This collaboration follows the exciting announcement that NYMR plans to welcome visitors back for its 2020 season, on Yorkshire Day (1st August) having to postpone its scheduled April opening as a result of COVID-19.
Antony Towle, marketing manager at Cropton Brewery, said: “Just like everyone in Yorkshire and beyond, we absolutely love the North Yorkshire Moors Railway and were devastated to hear about its huge loss of income as a result of the current pandemic.
“As such an important part of Yorkshire’s history we’re excited to collaborate with the railway to launch ‘We’ll Steam Again’ and we have a feeling that this special charity brew will be really popular in our community and further afield.”
Chris Price, general manager of NYMR, said: “After a few very tough months and so much going on behind the scenes to be able to announce an exciting collaboration with Cropton Brewery as well as our official reopening date on 1st August is the positive news we have all needed and have been waiting for.
“Cropton Brewery has such incredible community spirit, much-needed at a time like this and we’re so excited to launch and try a pint (or two) of ‘We’ll Steam Again’.
“The name is definitely symbolic of how we’re all feeling at the moment as we gear up for the reopening following months of undeniable support from everyone that loves the railway. Cheers to that”
Perched on the edge of the North Yorkshire Moors National Park, Cropton Brewery has been producing award-winning ales for over 25 years.