The former management team at National Holidays and Caledonian Travel have launched Caledonian Leisure Ltd with the acquisition of the Caledonian Travel and UKBreakaways.com brands and business assets.
As part of its re-launch coach holiday firm Caledonian Travel is expanding into the Yorkshire region.
Both Caledonian Travel and UKBreakaways.com went into administration in May following the collapse of parent company Specialist Leisure Group.
Caledonian Leisure Ltd is headed by former Managing Director Graham Rogers and Commercial Director Martin Lock who previously spearheaded the growth of National Holidays to serve over 500,000 holiday customers every year with an annual turnover in excess of £90million.
Caledonian Travel has been operating short breaks and holidays by coach from Scotland for over 30 years. Caledonian Leisure plans to build on the success and heritage of the Caledonian brand by expanding into Yorkshire with new departure points across the region including Leeds, Bradford, Hull, Castleford, Wakefield, Dewsbury, Barnsley and Rotherham.
Meanwhile, UKBreakaways.com will continue to offer customers an extensive range of great value self-drive breaks and holidays.
Managing director Graham Rogers said: “We are thrilled to confirm the launch of Caledonian Leisure Ltd with the acquisition of Caledonian Travel and UKBreakaways.com.
“With over 130 years’ collective experience between the management team in the coach travel sector we believe we have a firm understanding of what the customer wants; good quality products at sensational value. Staycations will be the holiday of choice for many over the coming months, and we are looking forward to developing a range of new and exciting breaks and holidays for our customers to enjoy, details of which will be released shortly.”
Martin Lock said: “Caledonian Travel has been Scotland’s leading coach holiday provider for over 30 years, and we are keen to restore the brand as an innovative provider of short breaks and holidays by coach.
“Expanding into the Yorkshire region represents an exciting opportunity to grow the Caledonian Travel brand further afield, and we look forward to welcoming new faces onto our coaches as well as loyal customers who have holidayed with us for years.
“We also believe there is huge scope to develop UKBreakaways.com into a major holiday brand due to the wide range of fun and innovative short breaks it offers at unbeatable prices but with greater freedom of travel options.”