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Leeds agency appoints non-exec CFO as it eyes international expansion

Performance marketing agency, Journey Further, has announced that Deepa Shah, former CFO at Publicis Sapient and Omnicom-owned Hall & Partners, has joined the company’s advisory board as non-executive director to support the firm’s ambitious growth plans.

Multi-award winning CFO, Deepa, will be working with the agency’s founders, Robin Skidmore, Matt Kwiecinski and Chris Rowett, to drive the continued success of the fast-growing agency, with a particular focus on international expansion and supporting growth of the new Consultancy arm of the business, which was launched following market changes brought about by COVID-19.

Since launching in January 2017, the agency has grown from three to 65 people, working with the likes of Sky, PrettyLittleThing, Evans Cycles, Villa Plus and Majestic Wine. In 2019, the agency saw revenue, excluding media spend, increase 78 per cent year-on-year to £3.25m. Total turnover, including media spend, was up 55 per cent to £5.5m.

The Leeds, Manchester, and London-based agency is forecasting 45 per cent year on year growth despite the Coronavirus pandemic.

Robin Skidmore, founder and CEO at Journey Further, said: “The current pandemic has presented many challenges for Journey Further but despite this, the business is still in an extremely strong position.

“I’m delighted to have someone of Deepa’s capability alongside us to support our growth. Deepa’s track record at some of the world’s biggest agency groups speaks for itself and her expertise will be invaluable as we start to explore acquisitions and new openings abroad now and through 2021.”

Deepa Shah said: “I am thrilled to join the Journey Further team during an incredibly exciting period for the company.  I love working with ambitious businesses who see no end to their potential or growth, and Journey Further is certainly one of these.”

Deepa is currently an active mentor for The British Library and NatWest, and has won multiple awards, including Acquisition International Magazine’s Technology CFO of the Year 2020 and 2018 CFO of the Year at the Women in Finance Awards. Earlier this year, she founded her own management consultancy, Lab Eight.


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