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An eco-message in a bottle from Whitby

A brand-new eco-friendly bottle of the award-winning Whitby Gin has been launched by Whitby Distillery.

The new sustainable bottle is the result of 18 months researching and testing by the co-founders of the flourishing distillery, Luke Pentith and Jess Slater.

Jess said: “Our new bottle has docked! We are very proud to launch our environmentally friendly, plastic-free bottle, which has been designed and manufactured in Yorkshire.

“Our beautifully sculpted bottle contains the coastal spirit of the North Sea and is an extension of Whitby Distillery’s identity and commitment to sustainability. Sealing the bottle, you’ll find an all-natural cork with a wooden top and a paper seal featuring Whitby maritime co-ordinates.”

The bottle, which retails at £39, is available from retail outlets across the county, including Whitby Gin is stocked Keelham Farmshop, near Skipton, English Heritage sites, Fenwick’s in York and Castle Howard.

“The colour is a nod to the oak used for local shipbuilding. The overriding shape reflects the buoys which you can spot bobbing up and down in Whitby Harbour whilst the ripples are reminiscent of the rugged North Sea. If you look carefully, you’ll notice waves crashing up the neck of the bottle, like those which crash against the West Pier on stormy nights.

“The flared finish guarantees an easy pour. The beautifully crafted label was designed in North Yorkshire and encapsulates the classic British seaside spirit. Each bottle is hand numbered,” she added.

If you turn the bottle upside down, you will discover to discover the world’s first ammonite base. Legend has it that St Hilda, the pioneering abbess of Whitby Abbey during the 7th Century, chased a plague of snakes away from the town. In her righteous rage, she removed their heads and turned the snakes into stone. The ammonite has since become a symbol of the town.

Meanwhile the award-winning Whitby Distillery is looking to move its operation into the shadow of the town’s iconic Abbey which adorns its bottles.

Since Luke and Jess founded their company three years ago, they have who have grown their business from a passion project to one where their gin is stocked in more than 300 outlets across the country.

The gin is crafted using hand foraged botanicals from the Yorkshire coast and moorland and more than 600 bottles of it are sold every week.

Subject to planning, Luke and Jess are now looking to move close to Whitby Abbey by renovating empty buildings on Abbey Lands Farm. A decision from the planners is expected next month.

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