Brits holidaying at home and Chancellor Rishi Sunak’s “Eat Out to Help Out” subsidies meals are proving a winning double act for Harrogate’s best-known town centre hotel.
And with more than half of the month still to go, The DoubleTree by Hilton Harrogate Majestic Hotel & Spa is predicting its occupancy levels will smash those of last August.
In addition, the Government’s subsidised dining out scheme, running every Monday, Tuesday and Wednesday during August, has resulted in a bumper number of people eating-in during its first week.
In order to comply with social distancing measures, the 184-bed Victorian hotel has also introduced a number of new dining experiences within its Frederick’s Piano Bar and Lounge, and alfresco dining on its extensive terrace overlooking the manicured gardens.
Double Tree by Hilton Harrogate Majestic Hotel & Spa General Manager Andy Barnsdale said: “Coronavirus struck the hospitality and leisure particularly hard, but I’m delighted to say we are starting to see light at the end of this very long and dark tunnel.
“Our occupancy is sky high at the moment, and we are on track to better August last year, which is just incredible. The Eat Out to Help Out scheme has also proved a real winner too.
“In the first three days hundreds of diners took advantage of the discount offered by the scheme. And we are predicting another busy three days this week and again during the following two weeks.”
Andy, who officially took over the GM role in June, added: “Harrogate is a fantastic place to visit for either business or a holiday, and it’s this popularity that I believe will help the town recover in the long run.
“There was a fantastic buzz in the town this weekend, with plenty of people out and about taking advantage of the hot weather.
“And whilst the continued closure of the Convention Centre is a cause for concern, we are looking forward to being able to host events and meetings again. Next year’s diary is already filling with functions, many postponed from earlier this year, which is very encouraging.”