Scandinavian health and beauty supplements brand, New Nordic is further cementing its market position by appointing channel marketing agency Boutique to spearhead its PR strategy in the UK.
It has chosen Leeds-based Boutique to raise awareness of both its brand and extensive portfolio of existing products and innovative new ranges across hair and skincare and wellbeing. A big PR focus will be the launch of New Nordic’s new ‘Beauty In & Out’ range which aims to significantly grow market share across its core product areas.
Founded in 1990 by Karl Kristian Bergman Jensen, New Nordic’s mission has always been to develop herbal products that would add vitality and years to peoples’ lives. Today, its world-renowned product ranges, such as its popular Apple Cider gummies and tablets, are sold globally in 50,000 pharmacies and health and beauty stores across 36 countries.
Boutique’s remit will be to further grow the brand in the UK, through a programme of creative and strategic-led campaigns which tap into a range of health and beauty topics. It will also be building widespread product engagement and advocacy through national health and lifestyle magazines and influencers.
Karen Gray, sales and marketing director for New Nordic in the UK, said: “We have been working with Boutique for a number of years in a paid digital and media buying and planning capacity, but felt our PR presence could be transformed by the agency’s integrated strategic thinking, enthusiasm and creativity.”
Boutique managing director Simon Bollon said: “This appointment further builds on our relationship with New Nordic but also plays to our channel agnostic approach to marketing. Working more holistically across paid and earned strategies will enable us to achieve even greater results for the brand.”
New Nordic is one of several new client wins for Boutique across its three core disciplines of media buying and planning, digital marketing and PR. Graham & Brown, The French Bedroom Company and Limitless Digital are just a snapshot of its recent high-profile wins.