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Creative candle maker burns bright as business Booms

A creative Yorkshire candle maker has the sweet smell of success – inspiring a healthy mind as well as body in these troubled times.

Founder of Huddersfield-based Snug Aromatics, Maureen Connor manufactures her own range of unique scents, with aromatherapy oils infused into handmade natural wax candles and reed diffusers.

Business is booming and ambitious Mo is aiming to double turnover to £250,000 over the next 12 months, recruiting staff as part of her growth strategy.

Mo’s clients include premier hotels, spas and select retailers, as well as a subscription service and direct sales through her website – – and she has big plans to set her business alight. Mo also offers a unique ‘scent your wedding’ service which can start at pillar candles in the church and candles at the venue – to capture the scent of the whole day for lasting memories.

With 18 years experience as an aromatherapist and perfumer, Mo says the sense of smell is often underrated.

“One of the biggest things that can invoke memories, apart from music, is scent. Attached to a memory, it can instantly transport you back to a happy place and moment in time. Scent is more powerful than most people realise”, she added.

The award-winning business began three years ago and is based on 100 per cent natural ingredients and ten distinctive and unique scents. Pastel and pillar candles are the latest additions – joining the highly innovative and value for money Snugglers Club – a subscription service where Mo’s exclusive candles are delivered every month to loyal members at a discounted price.

Along with a fierce commitment to quality, passion and adaptability are key elements in Snug’s growth as shown by the incredible response to two recent Snug innovations – the rainbow candle, and the Snug funded ‘nomination offer’ of a free votive for NHS staff and key workers, and contributions to local hospices etc.

Mo is already preparing her Christmas collection and is excitedly planning the launch of a unique and ethical ‘green’ toiletries range this Autumn, with bottles made of 100 per cent fully recyclable and compostable sugar cane.

Word of mouth, Snugglers Club and sending Snug products as gifts has helped the company grow at an impressive rate. “I also enjoy collaborating with customers to create bespoke scents.” Mo says she’s extremely excited about her new toiletries range, created in response to repeated requests from our customers – as she plots a path to a £250,000 turnover.

Mo has recently won a prestigious business competition and has three MBA students working with her. As part of their studies, they recently created a questionnaire which was sent to all customers, and their positive feedback left Mo humbled – all five-star reviews.

“I didn’t know what to expect and it’s been very emotional since I have so much passion for what I do and I pride myself on customer service and the personal touch.” Mo said: “I do everything myself. I create the scents and manufacture the products from start to finish, so every product is genuinely handmade and unique. And to receive such glowing comments makes it all worthwhile.

“In these challenging times, it’s more important than ever to relax and unwind. My candles and diffusers are the perfect way to transport yourself to a calmer and more peaceful place. They can even create a romantic atmosphere and ambience. I’m hoping more and more people will enjoy the experience as my business burns even brighter.”

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