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Sales up 160 per cent for Yorkshire Gift Company

Business is booming for Hull based gift company, Always Personal, after its puzzle gift proved a hit for people in isolation.

The Impossible Puzzle has kept thousands of people occupied through the lockdown period and proven to be an ideal solution to the boredom and stress of 2020.

Since the COVID-19 lockdown began on March 23, Always Personal has sold more than 4,000 of the puzzles. The company’s best selling gift of the year has provided a challenging distraction for those struggling through a period of self-isolation.

“The puzzle pieces are made of clear acrylic, which adds another very challenging element to building a jigsaw,” said Rob Harbord, managing director for Always Personal.

He added: “So many of our customers have told us that they’ve gifted the puzzle to loved ones because they wanted to keep their minds busy and help them through this crisis in whatever way they could.

“I think that focusing on brain teasers and other logical tasks like this has been an ideal way for people to de-stress and, for folks in self isolation, keep the boredom at bay.”

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