Duftons Plumbing & Heating Supplies Ltd, has extended its affiliation with Leeds United Football Club following an agreement to renew their Leeds United Business Club partnership with Eleven Sports Media.
The 2020/21 Premier League season will see Duftons, the region’s biggest independent provider of heating and plumbing supplies, enter their fourth season as a Leeds United Business Club partner after committing to the relationship for a further three years.
The Business Club partnership, operated by Eleven Sports Media, provides Duftons with a cutting-edge digital platform through which to promote their services to tens of thousands of potential customers every season.
Duftons’ managing director Nigel Fowler said: “There has never been a better time to be associated with Leeds United – both from a business perspective and as a fan. Having supported the club since the age of four, I’ve seen it all.
“Promotion back to the Premier League is incredibly exciting and we’re delighted to be a part of Leeds United’s journey. Football has proved to be incredibly resilient in the face of recent challenges and we see it as a really effective platform through which to reach our audience.”
Duftons, too, is showing strong resilience, having continued to expand. Recently the company has opened a new branch in Bradford to grow their network to nine depots, providing specialist plumbing and heating supplies to trade customers across the West Yorkshire region.
Over the past three seasons, Duftons has seen their message delivered to more than 2.1 million cumulative fans at Elland Road, using Eleven Sport’s Media’s integrated digital content platform to reach fans in the stadium and beyond.
Eleven Sports Media’s Jordan Wilson said: “We’re delighted that Duftons has extended their partnership with us. We’ve worked hard to build a platform that offers value to regional businesses, who would otherwise find it difficult to compete with national and international brands.”
As a Business Club partner, Duftons will continue to communicate their message across a wide breadth of digital platforms, including perimeter LED, StadiumTV, LED ribbon and Eleven Sport’s Media’s innovative StatTracker tool, which delivers branded live match stats to fans via social media channels.
Duftons’ Nigel Fowler said: “Being a Business Club member creates opportunities to meet likeminded companies and grow our network. Our association with Leeds United has huge value, and Eleven Sports Media offers an enormous amount of support in helping us to maximise that value.”
Duftons will kick off their partnership as a 2020/21 Leeds United Business Club member on the 12th September as the Premier League welcomes United back to the top flight.