CreativeRace Chairman, Gordon Bethell has appointed Rob Shaw as CEO.
The appointment of former Jaywing CEO, Rob Shaw, promises a new dawn for the business with a goal of building an agency group that truly combines creative and brand experience with the very best performance, digital and data services.
Mr Bethell said: “Whilst I’m incredibly proud of CreativeRace and the results we’ve achieved over the past 25 years, there is now a need for a transformation into the digital environment.
I’ve admired the success that Rob has brought to previous organisations, not only the growth, but the data, digital and technology based solutions. These now need to be a fundamental part of our integrated agency offering.”
Rob Shaw said: “Over the last 15 years I’ve successfully built and grown strong businesses focused around the modern needs of clients and their digital and data challenges including Latitude, Epiphany and more recently Jaywing.
CreativeRace provides the experience and heritage of supporting national and international brands across multiple stages of their consumer journeys’. This will now be combined with a world-class digital and data offering.”
Mr Shaw said: “In the current environment brands will need to punch above their weight across all channels, online and offline, with a trusted agency partner that can offer the very best creative and digital talent, underpinned with a single-minded strategic approach.
I’m incredibly excited to return to the industry that has defined my career. I look forward to taking the helm at CreativeRace and working with Gordon and the team, to build the business and create something we can all be very proud of.”
CreativeRace is a Leeds based marketing agency that works on national campaigns for clients including ASDA, Greggs, NFUM and PlanetU.