Despite challenging job market conditions, digital marketing agency, Tailor-Made Media, based at York Science Park, has appointed six new members to its strategic, creative and communications team.
The creative team has been boosted with three new members, led by Gemma Leggett, who has over 10 years’ design experience across a variety of industries. Gemma, who initially joined the team as a freelance designer at the start of lockdown, has been appointed as design manager to manage the smooth delivery of content across Tailor-Made Media’s established client base on a permanent basis.
Beki Coverdale, who is currently based in Cheshire and set to relocate to Yorkshire, takes on the role of designer, bringing with her an array of valuable experience in graphic design roles, both in-house and agency side, and Ruby Hooper, a graduate of Manchester Metropolitan University, has taken on the role of junior graphic designer, having been awarded an honours degree in design.
To support the growth of the agency’s strategic and communications work, Tailor-Made Media also welcomes Olivia Firth and Adam Spence in the roles of digital marketing executives. Olivia, who comes to Tailor-Made Media from LOCALiQ, brings five years of experience in digital and influencer marketing, both in-house and agency, and Adam, who previously worked at Manchester’s Democracy agency, has developed content strategies for a range of well-known retail and consumer brands. Bringing solid experience and creative flair to the table, both will be hands-on in the delivery of sophisticated digital marketing strategies for clients.
The agency’s growing team and client base – which has recently been bolstered with local, national and international client wins and extensions, seeing the agency working with brands such as Melitta Professional Coffee Solutions, Yorwaste and Bright Green Plastics on long-term, retained contracts – will be supported by newly appointed Susan Risker, operations and finance executive, who has a rich background working in across hospitality, finance and the education sector.
Samantha Ware, Tailor-Made Media’s founder and CEO, said: “There’s no denying that the last six months have been challenging. However, we have worked closely with our clients, old and new, to retool their strategies and help them survive and thrive during lockdown.
“In doing so, we have attracted significant new business from major brands that desire our agile, strategic approach, along with our ability to use digital channels and technology to increase brand awareness and drive leads. This, in turn, has helped us to grow our business and create new employment opportunities.
“Despite remote working since March, with limited return to the office from September, I believe we have the strongest, most connected Tailor-Made Media team to date. Thanks to our existing IT infrastructure and processes, and several successful Zoom interviews, the on boarding process for the new members has been smooth and straight-forward. We couldn’t be happier with how well our new team members have settled in and enhanced our skill set.”
Gemma, the agency’s new design manager concludes: “I love Tailor-Made Media’s variety of clients, the close-knit team and the opportunity to create innovative work, whilst managing the design team and passing on my knowledge.”