Yorkshire based housebuilder, Strata, have appointed Harrogate’s Alchemy Media following a competitive pitch process. Alchemy’s remit covers OOH, print & broadcast media across Strata’s estate.
Strata is a family business founded in 1919. With 16 developments currently live across their portfolio, Strata have a growing reputation and a strong track record of delivering high quality communities across the North and Midlands.
To fuel the sales pipeline for developments going live, Alchemy’s plans focus on driving awareness within relevant geos through a mix of ATL media including print and OOH.
Amy Cresswell, client services dDirector at Alchemy Media, said: “Strata is a collaborative and unique housebuilder, we’re delighted they’ve chosen Alchemy to delivery media strategy and plans which will raise awareness of their brand amongst a wider audience and help deliver their growth targets.”
Natalie Wilson, marketing manager at Strata, said: “Alchemy have a keen understanding of integrating offline with online media, which made them the perfect fit for us. We’re excited to launch the latest phase of activity across our estate with their guidance.”