Integrated B2B tech marketing specialists, Fox Agency has reported that despite a tough 2020, it is back on target with its goal of hitting £10m turnover within three years.
As part of the agency’s “complete focus” on the global B2B technology market, it has also just launched a new brand identity and website.
The repositioning and ambitious growth plan follow recent appointments by global networking, IoT and cloud solutions provider, Alcatel-Lucent Enterprise as well as UK-based IT infrastructure and managed services company, Synapse360. Fox Agency has also experienced a significant growth from existing B2B tech clients, including BearingPoint, BOBST and Learnlight.
Darragh Woods, director at Fox Agency, said: “Just like most of the agency sector, March onwards was a real challenge but our focus on global B2B tech has meant we recovered and are now working on myriad new projects and business enquiries.
“We are well into our five-year plan and with targets being met, we can stay true to our strict goal of achieving the £10m turnover mark within three years.”
Fellow Fox Agency director Nelson McConnell said: “Our expanded digital and content offering has enabled us to be there for our clients as their requirements changed throughout 2020. Our expertise has grown across lead-generation, content creation, video, animation and motion graphics, marketing automation, virtual events, live streams, webinars, podcast production and global B2B tech PR.
“These initiatives have been pivotal in ensuring that we are perfectly positioned to meet ever-evolving client needs and keeping us right on track with our targets.”
The agency has seen activity across global markets increase as it signed up with clients in key strategic European markets including Switzerland and Germany. Further plans are in place to expand operations across mainland Europe and enter the US market in 2021.