Costcutter Supermarkets Group (CSG) has announced a partnership with Leeds-based data experts Data Revolution – part of the Talysis Group – to enable the symbol group to provide independent retailers with vital insights.
York-headquartered CSG will work with Data Revolution, based in Wetherby, Leeds, to provide predictive analytics on shopper trends, pricing, range and promotions, to help them manage costs and maximise sales.
CSG began a trial of a predictive analytics portal across 100 independent stores in the South of England late last year. Following the success with trial stores the partnership will seek to support more retailers across the symbol group’s estate.
David Morris, CSG IT Director, said: “Our trials, initially in stores which operate our CPOS system, took place before the COVID crisis and the results were outstanding.
“We’ve used the lockdown period to focus on analysing those results and refining the offer, to give our retailers the best possible insights and advice.
“Predicting what will be their best-selling lines, what ranges they can look to rationalise, what promotions deliver the best results and what ordering and pricing decisions will maximise their sales and help manage costs. Retailers will be able to access segmented data, tailored to their store type, location and demographics.”
Ed Roberts, managing director at Data Revolution, said: “We have worked with CSG for over 15 months, giving them data and insights to guide operational efficiencies and optimise retail opportunities. We’re delighted with the trial results for our predictive analytics portal and look forward to sharing the benefits with all Costcutter retailers as the programme rolls out.”