Leeds-based PR specialist agency, Lucky North has won a major new client and added Ilkley-based composite decking manufacturer Composite Prime to its growing client portfolio.
Lucky North will work with Composite Prime on a retained basis delivering against a brief that covers trade PR, consumer PR and influencer management to position the brand and its premium products as the best sustainable choice for consumers and trade stockists.
Charles Taylor, sales director at Composite Prime, said: “Right from the outset the team at Lucky North understood our values. We were impressed with their insight and recommendations into how we develop awareness of Composite Prime across our target audiences. We have an ambitious growth plan and we believe that Lucky North and the services they offer will be a huge asset when it comes to achieving our goals.
“We’ve experienced huge growth this year as the appreciation and use of outdoor space, particularly the garden, soared. This extension of the home and utilisation of outdoor space is a trend that is set to continue as individuals and families create garden havens for year-round use.”
Composite Prime is the UK’s leading brand of composite decking and flooring products. The company is ethically minded and has saved the equivalent of 90 million plastic milk bottles from landfill and 280 plastic bottles per square meter of decking are recycled.
Kiran Watson, co-founder and director of Lucky North, said: “We’re always looking to partner with growing brands which form part of the Northern Powerhouse, but also consider the importance of sustainability and their impact on the planet.
“Composite Prime’s growth story is not only inspiring for companies nationwide, but also highlights the importance of an ethical approach when it comes to business. This is an exciting opportunity and we’re looking forward to raising the profile of Composite Prime through a retained press office and news generation campaigns.”
Founded in December 2019, Lucky North offers specialist PR services across both traditional and digital channels. The agency has experienced significant growth during 2020 with 11 clients currently on its roster, following a number of successful pitches throughout the year.