New digital marketing agency launched

A new digital marketing agency, Be Original Marketing, has launched in Yorkshire to help the region’s ambitious organisations hit their growth goals and drive new business in a challenging market landscape. 

Be Original Marketing, headquartered in Halifax, is a team of digital marketers with decades of experience of using lead generation marketing techniques to facilitate growth for businesses in a range of industries.

It has been launched in response to the challenges businesses face when re-opening and operating enterprises successfully following the coronavirus pandemic.

With a strong emphasis on lead generation, and a focus on maximising return on investment (ROI) for clients using direct response driven marketing tools, Be Original Marketing promises to support businesses in their recovery from the pandemic.

All Be Original Marketing campaigns are centred on creating conversations with their client’s target audiences, with an aim of delivering real world, tangible, profit-driven business results.

According to the latest NatWest survey, the Yorkshire and Humber economy experienced its sharpest fall in business activity since the 2008 financial crisis as Covid-19 economic impact hit earlier this year. With the pandemic driving new orders lower at the fastest pace since January 2009.

Be Original Marketing utilises the latest technologies and direct marketing platforms to provide a number of specialist services, including LinkedIn marketing, email, social media, direct mail and AdWords, each designed to help Yorkshire businesses reach out to prospective customers in the Covid world and facilitate growth.

Edward Armstrong, co-founder and Director of Be Original Marketing, said: “For the diverse mix of Yorkshire industries, we understand that the return to business continuity is likely to take different shapes and happen at differing speeds, and the challenges faced by each business will be very unique to them.

“That’s why Be Original Marketing provide bespoke marketing packages for businesses of all shapes and sizes, from local independents to national brands and beyond.

“With so many organisations either working remotely or attempting to connect with customers in an increasingly digital landscape, our innovative marketing services enable Yorkshire enterprises to reach prospective customers directly via digital channels and drive new business opportunities in the ‘new normal’. Throughout all campaigns our number one focus is growing the customer base of our clients.”


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