Harrogate Business Improvement District (BID) had launched a campaign to promote and support town centre traders during this second lockdown.
“Shop Harrogate Online” is aimed at encouraging those looking for a multitude of goods to look to local suppliers first before turning to on-line retail giants.
The BID is launching a social media campaign and, in turn, is asking local firms to use the hashtag #ShopHarrogateOnline on all social media posts advertising their products and services, as well including #HarrogateBID too. Harrogate BID in turn will retweet to their followers.
Additionally, BID levy payers can also still apply for one of its coronavirus reopening grants, match-funded to as maximum of £750, which can now be used to fund ecommerce websites and improve existing ones.
Harrogate BID Acting Chair Sara Ferguson said: “Now is the time to support our home-grown businesses more than ever before. If we don’t, I fear many will never re-open their premises when eventually able to do so.
“Whilst many businesses have had to physically close to the public, they are still trading their goods and services online. These don’t just include those selling food and drink who offer a takeaway service. Many shops are now turning to ‘click and collect’ and providing home delivery services.
“And there are also the professional services that are based in the town – accountants, lawyers, financial experts, estate agents and digital, PR and marketing firms.
“The message is simple – Harrogate businesses are open and trading online, so please ‘Shop Harrogate Online’, and let’s help protect jobs and the local economy.”