A successful health studio franchise that has grown amid the challenges of the Covid pandemic has appointed a Marketing Head to support the future growth of the network.
Leeds-based Lucy Guest joins the fit20 franchise to support the 7 studio network to drive consumer awareness and individual franchisee support as the business continues its UK expansion.
The fit20 franchise is a world market leader and offers consumers an effective way to improve health and fitness levels significantly by training just once a week for 20 minutes. fit20 combines the human touch with cutting-edge technology in its boutique style studio’s adapting and innovating science-based High Intensity Resistance Training.
Despite both UK lockdowns in the spring and this autumn, fit20 has bucked the trend of the traditional gyms and are facing a period of growth. The success was partly due to the fit20 head office team supporting the current and future franchise owners in their marketing efforts to deliver results, as evidenced by appointing Lucy at a time when most businesses were slashing marketing spend.
With nearly a decade of experience in sales and marketing and a real passion for health and wellness Lucy Guest has relished the opportunity to join a business at the beginning of its growth potential in the UK.
She said: “As soon as I heard about the fit20 set up I knew it was the perfect solution to this challenging climate. fit20 is thriving due to the built-in social distancing, training is done 1-2-1 with a personal trainer and their resistance training strengthens the immune system which is so crucial at this time.”
Niri Patel, managing director of fit20 UK, said: “We are very passionate about our values of personal attention and delivering results and Lucy is a great fit to drive these within and also outside fit20. We know that our offering can help so many people on their journey to health and I know Lucy will help us get that message out through promotions and local/regional support.”