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Yorkshireman championing ethics in wine reseller industry

Wine lovers across the UK can now enjoy the aromatic flavours of exclusive fine wines without leaving their homes thanks to the launch of a new, ethical wine members club.

Creating exclusive fine wine and dine experiences every month for its members, Wines2U ensures those with a palette for luxury can continue to enjoy good food and drink in a socially responsible and ethical way.

Through a monthly subscription model, members benefit from a bottle of fine wine not available anywhere else on the market, and up to 30% off additional wines from the online shop.

What’s more, to really recreate that fine wine and dine experience, members also receive recipe cards for easy to cook yet tasty meat or vegetarian meals, matched perfectly with the wine of the month.

And those who need a little extra help with the cooking can gain exclusive access to a ‘How To’ video led by head chef tutor of The Cookery School at The Grand York, Andrew Dixon.

David Krushell, director and brainchild behind Wines2U, said: “As an ethical business we want to reward our members for their loyalty even if they choose not to buy wine that month, that’s why we made our offering a little different.

“As part of our membership offering, we send out a carefully selected fine wine to members each month along with a tasty recipe to match – thus they get the real wine and dine experience!

“For me, it’s all about the experience our members and growers have, and that’s why we aim to be fair, always.

“We are proud to be ethically minded toward our customers, across our business and our affiliates and this reflects in the experience our members get.”

Experienced business development manager David first came up with the idea of creating an ethical wine subscription service during lockdown when he recognized a major flaw in the way both members of wine clubs and resellers were treated.

The result? Unlike traditional wine resellers, Wines2u makes caring for the Earth a priority, ensuring producers only use grapes from vines that are 100 per cent natural and not forced or modified in any way.

Producers also adopt the old fashioned, traditional methods of wine making, working perfectly in harmony with the surrounding areas.

And, in a bid to champion ethical and sustainable values in the wine production industry, Wines2U ensures its network of ethical growers benefit from up to 50 per cent of the price from each bottle of wine sold – something traditional resellers fail to guarantee.

David added: “Our suppliers are all good friends of ours. We are happy to say that the vineyards that produce the wine are all vineyards which we have visited ourselves on numerous occasions.

“They are all places where we have been made to feel welcome and made to feel like a member of the family. That’s why it was imperative that we gave our friends and suppliers a great deal too.

“We give more back to them per bottle sold than any supermarket which allows them to remain sustainable, profitable, and able to continue to do the thing they love so dearly.

“This way, everyone enjoys, quite literally, the fruits of their labour together.”

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