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Sheffield children’s shop recognised with national award for Covid lockdown response

A children’s shop in Sheffield, which specialises in ethical and eco-conscious lifestyle products and clothing for small children, has been recognised with a national award for the way it navigated its way through the first Covid-19 lockdown.

Small Stuff UK, which showcases the finest independent brands and makers, received the award from the Independent Retailers’ Confederation for showing specific innovation to combat the impact of COVID-19. The Independent Retailers Confederation (IRC) is a collective of trade associations, which between them represent approximately 100,000 independent retailers throughout the UK. This award is sponsored by booost, the loyalty, gifting and promotions app.

The retailer’s online store thrived during lockdown, using customer knowledge to deliver the very best service, adding Zoom videos for gift purchasing and safe local hand delivery for our community. They sent out newsletters and found interesting ways to keep young ones entertained by sending out free colouring packs or early years home schooling advice as well as sharing ideas they were doing at home with their own children.

Owner Hellen Stirling-Baker said: “It’s absolutely fantastic. The award couldn’t have come at a better time, given everything we have had to deal with with Covid. It just drives me more and more to continue what we are doing and push forward with this independent business that I have grown.”

In their comments about Small Stuff, the judges said that the shop’s use of Zoom for gift purchasing was “a brilliant idea during these difficult times, and definitely something other businesses can implement for continuing sales and reaching out to new customers.” The judges recognised the way the shop had used its voice across social platforms to promote local shopping in the area. “This is always a great way to encourage more businesses to spread the word about who they are and where they are,” they added.

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