Digital agency Engage has partnered with Clarion to coordinate an ongoing digital strategy and support the law firm on the build of a sophisticated new website.
The website has been specifically developed to appeal to Clarion’s target audiences of owner managed businesses (OMBs), large corporates, private wealth clients, and institutions, with content being restructured and delivered to the right group at the right time. Recruitment was also a key factor in the design of the new website, to enable Clarion to attract the best legal talent in Yorkshire and beyond.
An ongoing SEO strategy will see a collaborative approach between Engage’s expertise and Clarion’s in-house resource to create relevant and performance-based content geared towards growth. The CMS platform delivered by Engage will enable Clarion to manage the site content and SEO in-house.
Jenny Rennocks, head of marketing at Clarion, said: “We originally partnered with Engage on our digital strategy over 10 years ago because they understood our values. They provide strong recommendations which support Our goals and continuous investment in our communications strategy.
“We’ve experienced significant growth over the past few years and we’re confident that this will continue. We appreciate the important role of digital in supporting this journey, and the expertise of the team at Engage which has enabled us to deliver a range of projects to generate engagement, new hires, and new business leads.”
The aim of the project is to define and articulate the Clarion brand making the content as relevant as possible to each audience. The new website has been designed to support the firm over the next five years of its growth plans.
Tom Schofield, creative director at Engage, said: “Having worked with the Clarion team for over a decade, we’ve enjoyed growing with them from their original 50 employees to well over 200. With digital now becoming an integral driving force for the business, Clarion briefed us on creating a website which aligns with, and reflects its approach to challenge the legal sector.
“We’re really proud of the digital strategy and website we’ve developed, and we’re looking forward to continuing to drive performance and further business growth through digital marketing.”