Leeds PR agency Aubergine has been chosen to manage the consumer content for FMCG brand Hilltop.
The Welsh company that produces honey just expanded its range to include 100 per cent pure Canadian maple syrups, now has supermarket listings in all the major supermarkets and has just completed a full rebrand including a new logo.
Aubergine, a virtual PR consultancy specialising in the food, tech and health industries, has been tasked with managing Hilltop’s busy press office and creating a proactive and engaging consumer campaign.
2021 marks exactly ten years since Hilltop founder Scott Davies got his first hive as a birthday gift and became fascinated with bees. Following a back injury which saw him out of work, he started selling honey to friends and to local shops, then after two years he started supplying farm shops and delis across the country.
In 2014, Hilltop secured listings in Sainsbury’s, Holland & Barrett, Selfridges and on Amazon and Ocado. The company quickly expanded its range to include speciality and Manuka honey. In 2015, after receiving the Soil Association seal of approval, Hilltop launched a new range of organic honey.
Lowri Jones, marketing co-ordinator for Hilltop, said: “Since 2011, when Scott got his first bee hive, Hilltop has been making its mark on the food industry. We wanted to choose a PR agency that we knew could bring the passion Scott has to life and amplify messages about the increasing product range to as wide an audience as possible. It was clear as soon as we spoke to Aubergine that they were the right fit for Hilltop.”
Aubergine co-founder Verity Clarke said: “It goes without saying we are huge fans of Hilltop – it’s a sweet addition to our list to our growing list of food clients. This is a really exciting time for the brand as they have a new look and logo, are expanding their range and gaining more national retail listings. We are delighted to have been chosen to shout about them at such a pivotal time for them.”