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West Yorkshire PR agency continues digital investment with senior appointment

Brighouse-based communications agency Faith PR is continuing to grow and invest in its digital offering with the appointment of account director Tom Coates.

Tom joins Faith PR with over 15 years of communications experience across both B2B and B2C sectors, with expertise in digital and traditional PR, content strategy and SEO copywriting.

At Faith PR his remit will include strategic account planning and development across all digital disciplines, client liaison and line management responsibility for other members of the team as well as strategic input into the development of the business.

A former sports journalist, Tom has worked at agencies Jaywing and Banana Kick, delivering award-winning digital PR campaigns on behalf of some of the UK’s biggest brands, including Ladbrokes, Asda, and Ebuyer.

Tom previously worked for Faith PR as a senior PR account manager before developing his skillset to include digital PR, social media, web design, and SEO.

He most recently built a strong client portfolio working for himself throughout 2020 and will bring some of his clients with him to Faith PR.

Tom’s appointment strengthens the agency’s digital skillset and follows the recent appointment of digital PR manager, Matthew Fraser, who joined in August 2020.

This investment in the team allows Faith PR to widen its digital services to include full digital PR campaigns, SEO strategy planning, website design and build and SEO copywriting alongside social media strategy, management and advertising.

Tom said: “I’m excited to be re-joining the Faith PR team, the agency is going through a real growth period as it expands and invests in its digital offering. It is a fantastic opportunity to spearhead this digital growth and I’m looking forward to getting to know our clients and support them on their digital journeys.”

Faith PR’s managing director Stefanie Hopkins said: “It’s fantastic to welcome Tom back to the Faith PR team. His experience will bolster our digital offering alongside our existing team and allow us to deliver truly integrated digital communications across PR, social media, and content marketing.

“The creation and investment in Tom’s role will allow Faith PR to support clients to be digitally-ready, as companies seek to differentiate and find new ways to reach, engage with and sell to customers.”

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