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Wolfenden appointed to elevate Elder’s brand awareness

Digital marketing agency Wolfenden has been chosen to help increase the brand awareness and profile for live-in care company Elder.

Following a competitive pitch process, Elder chose Leeds-based Wolfenden to help the company build brand authority and gain more market share, with an organic-led strategy. Nationwide company, Elder, specialises in live-in care – a service which has seen a significant uplift in popularity in the past year.

This phenomenal growth also sees Elder recently announcing 1,500 new carer jobs across the UK.

Kate Dunning, senior brand manager for Elder, said: “We were thoroughly impressed with Wolfenden’s fresh-thinking and approach during the pitch – this was no mean feat as it was a process that was conducted entirely remotely.

“Their strategy was completely aligned with how we want to grow and position the Elder brand and we were particularly pleased that they were offering an approach which would seamlessly integrate with our team here, working in partnership with us to maximise and elevate what we already have in place.

“Key for us was appointing an agency that we had strong chemistry with, and we all found that in the Wolfenden team. We’ve no doubt that their specialists can support us in leveraging the current demand and indeed future opportunities, supporting us on our life-changing mission to fundamentally change what it means to grow old and helping us to make the complexities of the care system easier to understand and more digestible.”

Wolfenden managing director Daisy Wolfenden, said: “Elder has already built a strong positioning in the sector and that’s evident in the fact they are one of the UK’s leading live-in care agencies, so our approach is focused on optimising and re-focusing what’s already in place to reach an even wider audience and build visibility for specific searches and intent.

“It’s always been an integral part of our new business strategy to partner with clients that match our ethos and values, as well as companies we genuinely have an interest in, so with plenty of personal and professional experience in the care field, we know we can achieve fantastic results together for Elder. The team are already a joy to work with.”

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