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Brawl reveals new brand for The Right Fuelcard Company

The Right Fuelcard Company has revealed a new brand identity developed with Leeds agency Brawl.

The fuel card company worked with the agency on strategy, brand identity, market positioning and brand guidelines. The project brought together several sub-brands under a bold new design.

Based in Leeds, The Right Fuelcard Company is an independent distributor of fuel cards across the UK. It is partnered with global brands Shell, BP, and Esso, along with UK Fuels and supermarket fuel operations.

Tiphani Fisher, marketing manager at The Right Fuelcard Company, said: “Our new brand gives us a great platform for growth and sets us apart in the market. Working with Brawl was a true partnership experience, and they went to great lengths to get under the skin of the business.”

The Right Fuelcard Company operates nationwide and supports over 27,000 customers. Fuel cards help businesses save money, cut down on administration and prevent fraud.

Dan Elger, client partnerships executive at Brawl, said: “The Right Fuelcard Company is a fast-growing business with big expansion plans, and it is great to be a part of that journey. Our creative team really delivered on this project, and the new brand helps to define the business in a competitive marketplace.”

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