‘SaaS’ provider appoints Faith PR to raise its profile

Stefanie Hopkins

Brighouse-based communications agency Faith PR has been appointed by software provider Adventoris to raise its profile both locally and nationally following a record year for the firm in 2020.

Faith PR will take on the company’s media relations and award-writing activity, aiming to increase overall brand awareness as well as raising the personal profile of founder and CEO James Clarkson and CTO Aman Shergill.

A leading Software as a Service (SaaS) provider, Adventoris is the creator of SwiftCloud, a ground-breaking mobile business to business software that revolutionises the way companies make sales and engage with their customers.

Adventoris, based in Huddersfield but working with businesses across the UK and Europe, diversified its product offering last year to support distributors and wholesalers during the pandemic, leading to 100 per cent growth in 2020 and leading to a predicted turnover of £2.5m for 2021.

James Clarkson said: “Despite the uncertain climate, 2020 was a record year for our business. The software industry, in particular e-commerce, has grown considerably due to the pandemic and we were able to adapt our current B2B software model to fulfil the needs of our customers as they shifted to target a more consumer-based market.

“This is an exciting time for Adventoris and our team is looking forward to starting work with Faith to help further strengthen our positioning as a leading SaaS provider to help even more businesses streamline their sales and ordering processes and aid with their digitisation.”

Managing director of Faith PR, Stefanie Hopkins, said: “I’m thrilled to welcome Adventoris to our client portfolio. Their team is dedicated and highly skilled at what they do, and we’re looking forward to helping to bolster awareness of the SwiftCloud platform which has already benefited so many B2B businesses.”

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