Yorkshire gift company creates Valentine’s Day puzzle for lockdown lovers

Rob Harbord

A Hull based gift company have created a Valentine’s Day themed “Impossible Puzzle”, designed for couples parted by virus restrictions. Always Personal have sold more than 10,000 units of the original version of the puzzle as Brits search for effective ways to occupy themselves during lockdown.

“We’ve been blown away by the success of the Impossible Puzzle,” said Rob Harbord, Managing Director for Always Personal, which specialises in personalised gift products.

“When the initial lockdown started in March of last year, the product went viral. They were just the perfect thing for keeping people busy and keeping their minds active.”

The 124-piece Valentines Day Edition of the gift is made out of transparent red acrylic and, just like the original, it is notoriously difficult to complete.  Customers can personalise their heart shaped puzzle with a romantic engraved message. They can also add up to 10 surplus pieces to the box to make the challenge even greater.

“The reason for creating the heart puzzle this year was to appeal to couples who sadly, because of the current restrictions, are facing a Valentine’s Day spent apart,” said Rob.

“There’s also a lot of people whose partners are suddenly facing a lot of time in the house on their own and need something to keep their minds sharp. The Impossible Puzzle can do just that! Plus, the personal message we can engrave onto the heart adds to the anticipation as your other half is piecing it all together.”

Online gift businesses have seen a huge rise in popularity over the past year as more and more people browse the web to find presents for all occasions.

As a result, Always Personal saw a 127 per cent rise in revenue in 2020, compared to the previous year and they have taken on additional staff to meet demand.

“We have seen first-hand how people are lifting the spirits of their loved ones in this gloomy time,” said Rob. “And we believe that our personalised gifts are helping our customers to spread their own brand of humour and counteract those feelings of loneliness and isolation that friends and family members are suffering.”


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