Data-powered integrated agency, Jaywing, has added to its senior leadership team with the appointment of Adrian Langford as its director of strategy and planning for the agency’s retail offering.
Formerly associate strategy director at McCann Central, where he successfully led pitches for HSBC Retail and Comic Relief, Adrian comes to Jaywing with abundant expertise gained through a successful and varied career.
Alongside leading planning for clients such as SC Johnson at Ogilvy & Mather, Adrian has also held Director roles at Boase Massimi Pollitt and J. Walter Thompson – two agencies that effectively founded the discipline of account planning.
At Jaywing, Adrian will utilise his wealth of experience to head up strategy and planning for the agency’s retail clients such as Asda, Castrol and Studio.
Of his move to Jaywing, Adrian says: “I’m delighted to be joining such a well-established agency, especially at such an interesting time.
“What drew me to Jaywing was the palpable ambition and enthusiasm of everybody I’ve spoken to and I’m looking forward to be able to join the team and help make those ambitions a reality.”
Andrew Fryatt, CEO at Jaywing, said: “We are so pleased to be welcoming someone with so much knowledge and experience to our leadership team. With so many years in the field, Adrian is one of the nation’s foremost specialists in strategic planning. We can’t wait to see what that expertise will bring to our retail offering as he steps into his new role.”