Bradford agency develops virtual and augmented reality solutions

One19 Creative has designed and built apps which produce real-time 3D rendering

A Bradford-based creative agency has developed a portfolio of app-based virtual reality and augmented reality solutions serving a wide range of commercial uses.

One19 Creative has designed and built apps which produce real-time 3D rendering of physical environments, mapped on vertical and 360º horizontal planes, and allows detailed 3D images to be instantly uploaded, placed, scaled, rotated and recoloured within the photo-realistic virtual space. The company is expecting demand from a variety of sectors which could utilise its functionality in different ways, from construction site surveys to product visualisation in retail.

Head designer Chris Carter said: “Our AR and VR apps use powerful software to combine the physical world with digital data. They can photo render a room or outdoor space to create fully interactive 360º visuals which can be embedded online or viewed on a smartphone. Users can insert multiple 3D models from CAD files or our in-house photoprogrammery, and then control and configure them within the virtual space, including the application of thousands of colour combinations.

“User-friendly functionality is vital in making this technology commercially viable and we have invested a lot of time in making sure it’s a feature of these products. We can supply custom user interfaces for each client and visuals can be shared via email with one click.

“It will open up all sorts of possibilities in marketing, customer engagement and concept realisation. We think that it will be an especially popular tool in retail, where customers can use the app to render their own home environment and embed items such as furniture or cars to visualise how they would look there. Event organisers can use the apps to develop their exhibition designs and construction professionals can streamline their surveys and planning processes.”

Nathan Little, operations director at One19 Creative, said: “In the past two years we have assembled an experienced team covering a broad range of specialisms, including graphic design, photography and videography, photo rendering, animation, app and software development, and user interface design. Combined with a high investment in product development, this skillset has enabled us to create unique products like these and we are excited to be introducing them to the market.”

One19 Creative provides a range of other specialist services, including exhibition and retail design, brand identity, and design-for-manufacture. The company can offer an end-to-end solution to each project, from concept creation to installation.

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