Leeds PR agency Aubergine has been chosen to handle the consumer PR in 2021 for The Duppy Share, the UK’s number one premium rum company.
With rum predicted to continue its meteoric rise as a drinks trend, The Duppy Share wanted a PR agency that would get them traction in the consumer media with product placement and a head-turning campaign for summer.
Based in London, The Duppy Share makes unique award-winning rums that bring the taste and sunshine of the Caribbean to the UK.
Its products include The Duppy Share Spiced, a blend of aged rums with pineapple, kola nut and ten Caribbean spices and The Duppy Share Aged, a unique blend sourced from two of the most prestigious distilleries in the world in Jamaica and Barbados.
Aubergine, a Leeds-based virtual PR consultancy specialising in the food, drink and tech is working on their busy press office and planning a creative campaign for summer with the theme of ‘shine’ firmly in the spotlight.
Jack Orr-Ewing, CEO, said: “Rum is set to be big news in 2021, especially with lockdown easing and people being able to get a little more in the party spirit. So we wanted an agency we could trust that has a track record in developing creative media campaigns that get results. We’re confident Aubergine is that agency.”
Aubergine co-founder, Verity Clarke, said: “We’ve been looking to add a rum brand to our books for a while now, so we were very excited to win the PR brief for The Duppy Share. We’re enjoying getting stuck in pitching their unique products to the media and are busy working on a campaign for the summer that we’re confident will turn heads.”
Aubergine, founded by former BBC and Channel 4 News journalist Emma Gardner and experienced PR practitioner, Verity Clarke, won Media Relations Campaign of the Year at the 2020 PRMoment Awards for their work with a leading health drink brand.