Deloitte has launched a northern hub for its creative agency 368 in Leeds.
First launched in London in 2018, 368 is Deloitte’s in-house creative agency made up of strategists, creatives, filmmakers, developers and event specialists.
The agency was created to rival traditional agencies in its blend of creativity and infallible knowledge of Deloitte’s brand, clients and business. It plays a central role in supporting Deloitte’s position as the world’s strongest and most valuable commercial services brand, devising a range of diverse campaigns for instance addressing the climate crisis and the need for digital inclusion and re-skilling.
Applications are now open for more than 20 newly created roles in 368’s Leeds hub including in planning, copywriting, design, social media and project management teams. 368 will launch in Leeds in June, looking to scale to c. 50 people by the end of 2021.
Annabel Rake, partner and chief marketing officer at Deloitte, said: “I’m based in Leeds, and know first-hand that it’s a dynamic and influential destination for creativity. Offering a community of diverse, creative talent, Leeds is now the workshop chosen by many to create distinct and unique marketing campaigns.
“368’s new northern base in Leeds will provide a vibrant backdrop to support our ambition to launch award-winning campaigns, created by some of the brightest and most ambitious creative talent in the industry.”
Stuart Cottee, Deloitte’s Yorkshire and North East practice senior partner, said: “A number of leading businesses, and now Government with the UK’s first infrastructure bank, have chosen to open their doors in Leeds in recent years, attracting a range of experienced and new creative talent to lay-down roots in the region.
“Having 368’s creative and digital prowess on our doorstep is yet another string to the bow of the burgeoning creative community that we have here in Yorkshire. Seeing businesses and sectors like this grow and flourish in the North is a key facet of levelling-up, and we are pleased to be part of the growing momentum for greater investment across the nations and regions.”
Agency director Nick Burbidge and 368 creative director David Harris will continue to lead the 368 team across London and Leeds. The agency’s film studio and experiential teams will continue to work from Deloitte’s London base, collaborating closely with the Leeds-based 368 team.
David Harris, creative director of 368, said: “Recent months have taught us how to work collaboratively and creatively with our teams, wherever we are based – however the connections we have with our communities continues to influence the work that we deliver.
“Leeds for many generations has been the home of inspirational innovators and creators who continue to drive the city’s evolution. Creating more of our work in this region will allow 368 to continue shaping compelling campaigns that capture the attention of our clients and communities across the UK.”