The Brighouse BID has unveiled a new brand identity that will put Brighouse firmly on the map as a destination town.
Over the years the town has stepped away from place branding initiatives, but now it is more important than ever for Brighouse to attract visitors from further afield to boost the local economy and raise the profile of Brighouse as a locality.
Created as a vehicle to drive awareness of what’s on offer, while reaching a wider range of audiences from younger members of the family to the older generations, this new place branding campaign comes just at the right time as the towns lifts itself out of lockdown and propels itself forward.
A bright, welcoming place to live, work and visit, Brighouse has firmly cemented itself as a destination town in the North through its rich history, stunning landscapes and boutique businesses, all of which have contributed to its growth over recent years.
The new strapline Proud to be Brighouse perfectly captures the essence of our community and will be used to amplify the fantastic events and activities organised every year to entertain the community and drive footfall.
The new look and feel will be rolled out digitally across the Visit Brighouse website and social media pages, as well as in the town centre through posters and banners to ensure that all events and activities are reaching people on the ground, as well as further afield.
Lesley Adams, co-chair of the Brighouse BID steering the group, said: “This new place branding campaign evokes a real sense of community spirit and excitement about our town, encouraging everyone to feel proud about our heritage as well as the future of Brighouse.
“Over the these last few months our focus has been on ensuring that Brighouse prospers as lockdown lifts. The Visit Brighouse website has had a complete overhaul and is focused on telling the story of the town to visitors to attract more footfall and raise awareness of what’s on offer.
“We have so many friends of Brighouse, who are passionate about our town and take pride in supporting our local businesses and events each year, but we believe this fresh, modern new look will help reach new people and have them feel connected with the town, too.”