New hires for creative agency with ambitious growth plans

Tom Wycks and Simon Thorpe

A full-service marketing agency based in Leeds has welcomed ten new recruits, following a spate of new client wins in the first quarter of 2021.

Principles Agency, which now employs 24 members of staff at its headquarters in Headingley, has grown its revenue by more than 20 per cent and made several key hires as a result.

Director Mike Hackett said: “Despite the challenges faced by the pandemic, the first few months of 2021 have been a great start to the year for Principles and we have been fortunate enough to attract some amazing new talent to help us continue to grow and deliver an exceptional service to our existing and new clients.”

The Principles team, which has built insight-led marketing strategies for brands for more than 30 years, is now joined by Tom Wycks who will undertake the role of digital strategy director and Simon Thorpe as head of design.

Other new hires range from executive to strategist level, including digital marketing manager, Cassius Rumsey; senior account manager, Elle Johnson; digital producer, Alex Soroka; and office manager, Sarah Schofield.

Working with organisations such as Astonish, Seabrook Crisps, West Yorkshire Combined Authority, NHS, Ronseal, Ideal Heating and many more, Principles Agency has plans to exceed its achievements in 2020, with a healthy pipeline of new business opportunities and a strategic growth plan for the next twelve months; including an expansion of its client services offering.

Mike added: “We’re still unsure on what the economic landscape will look like for the remainder of the year, however we see no reason why we cannot continue to build on what we’ve already achieved in the first few months. Our success can be attributed to a monumental effort from an amazing team, who have gone above and beyond for both Principles Agency and our clients.

“Initially, team growth is of paramount importance to us, as well as supporting and developing each member of the team to continue delivering the best results for our clients. New business will allow us to do this and we have a strong pipeline to help us reach our targets for 2021 and beyond.”

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