La Redoute appoints Jaywing as customer experience and effectiveness partner 

La Redoute has appointed Jaywing

French e-commerce retailer, La Redoute, has appointed data-powered integrated agency, Jaywing, to help the brand understand and improve customer experience as part of an ambitious digital transformation programme.

La Redoute provides affordable, sustainable lifestyle products to over 10 million customers through digital and retail shopping experiences all over the world. Across all its multi-channel touchpoints, the brand aims to identify and understand value-generating behaviour that will enable it to both acquire new customers and better serve existing ones.

Through advanced data science techniques and predictive modelling, the partnership will see Jaywing utilise La Redoute’s data to produce deep insights that will drive customer value and enable longer term strategic decision-making and profitable growth.  Jaywing will enrich understanding of La Redoute’s customers, helping to leverage the effectiveness of brand and marketing communications, whilst also developing and repositioning the brand’s credit offer.

Jaywing was awarded the contract after a competitive, five-way pitch.

Paul Carmichael, digital marketing director at La Redoute, said: “Jaywing stood out from the crowd in presenting a complex, multi-dimensional solution to meet our needs in a way that was accessible and easy to understand. Jaywing will be a critical partner to help us drive more effective, data-informed decisions with our marketing to an audience of savvier, digitally minded shoppers.”

Maria Vardy, managing director at Jaywing,  said: “We are absolutely thrilled to be working with La Redoute to help create an end-to-end online retail experience, which is fit for the ever-changing digital age and online customer.”

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