JCT600 has started work on the highest value project it has ever undertaken – the construction of a new stand-alone, two-storey official sales and after sales centre for Ferrari in Leeds, plus an adjacent service centre.
The eight-month project represents a £9m capital investment by the Yorkshire-based automotive retailer and will create a number of new jobs.
After delays due to COVID-19 disruption last year, work is now underway and Ferrari Leeds is expected to be open by early 2022.
The Leeds showroom will showcase Ferrari’s latest corporate identity and will create an art gallery style experience for customers while also focussing on the use of multi-media and improved interaction.
The new dealership will display the current Ferrari product range as well as cars from the Ferrari Approved programme over two floors, enabling further vehicles to be displayed externally. It will also feature a 13 bay, high-tech workshop which will include a bespoke Classiche area, catering for the maintenance and restoration of older heritage vehicles.
The high-tech showroom includes a large nine-screen TV-wall playing content streamed direct from Italy, as well as a top quality sound system and Ferrari’s new concept ‘community table’ for enhanced interaction with clients and owners. It will also feature a luxury lounge and a separate after-sales consultation bay, plus three rapid electric vehicle charging points in readiness for Ferrari’s hybrid vehicles such as the SF90 Stradale.
Tom Armstrong, brand director for JCT600’s specialist brands, said: “Over the last 40 years, JCT600 has enjoyed a long and constructive partnership with Ferrari, with the coveted Prancing Horse remaining one of the most iconic and best-loved car marques, renowned for combining elegance with outstanding performance.
“Despite the current global economic challenges, we are pleased to be demonstrating our ongoing commitment and trust in the brand by investing in this landmark facility which will feature Ferrari’s latest corporate ID and create a truly memorable experience for customers.”
Mark Taylor, property director at JCT600, said: “Providing an outstanding environment in which to enjoy the Ferrari purchase and ownership experience, this new facility will complement the innovative models on display. We are confident that it will be very well received by customers and we look forward to welcoming them to our new home.”
Once completed, Ferrari Leeds will move from its current home in Lower Wortley to the prominent new site on City West Business Park, The Boulevard.
The new Ferrari showroom will offer the full range of new and Ferrari Approved cars as well as servicing and parts. As a member of the Ferrari network, JCT600 is also part of the marque’s Classiche programme, providing restoration and maintenance services, technical assistance and Certificates of Authenticity to owners of classic Ferraris.
The relocation of Ferrari Leeds to the new site will also free up its current location, making space for an exciting redevelopment in Lower Wortley.