Full-service agency, Big Bamboo, has been appointed by one of the major players in the Leeds hospitality scene.
Launched two and a half years ago by in-house and agency marketing specialist Nicola Stamford, Big Bamboo will provide Escapism Bar Group – which owns seven city centre venues – with strategic marketing and PR support as it sets its sights on boosting its customer base and increasing its market share.
Escapism Bar Group was founded in 2004 by husband-and-wife team, Phil and Mel Harrison, with the opening of the first venue, Mean-Eyed Cat Bar. The Group now owns and operates six other unique bars – including Tiki Hideaway, Cuckoo, Verve and Call Lane Social – all offering clients a unique day and night-time experience.
Nicola Stamford said: “We are thrilled to have been given the opportunity to work with the Escapism Bar Group team as it sets its sights on the next phase of its already successful journey.
“Our role is to offer strategic advice when it comes to marketing and PR activities, and to ensure campaigns reach their intended audience. We want to help the company win new customers and increase its market share of the city’s night-time economy.
“Covid has had a devastating impact on the hospitality sector, and as we edge nearer to casting off the last remaining restrictions, we will be helping Escapism Bar Group to ensure those looking for a great night out in Leeds make one or more of its seven bars their destination of choice.”
Phil Harrison said: “We were particularly impressed by the expertise and enthusiasm of Big Bamboo. With several of the team already being Escapism Bar Group customers, they knew our venues and the marketplace in which we operate incredibly well.
“From opening our first venue less than two decades ago, we have already achieved far more than Mel and I originally envisaged.
“Now, with Big Bamboo’s insight and strategic input, we are in a position to take our business to the next level, which is a very exciting prospect for us and our team.”
Nicola added: “Two and a half years after launching, we have grown the team from two to 13, bringing together marketing strategists, brand specialists, creative content writers, designers and PR experts under one roof to serve 20 clients across the UK and two globally.
“Coming out of a pandemic, it has never been more important for companies to re-evaluate their marketing communications and tailor their channels to talk directly to their target audience. Our growth has given us the experience and skills required to be ready to help more clients do this, both B2B and B2C.
“We treat our clients’ challenges as our own. When they’re too busy to think straight, we provide strategic direction. When they’re short of ideas, we think big, create more and raise a smile.”