Haribo Pick n Mix premiers at Reel Cinema in Wakefield

Reel Cinema in Wakefield is the first in the group to showcase the showstopping treat station

As restrictions start to relax and families begin to enjoy leisure and entertainment venues once more, visitors to Reel Cinema in Wakefield can expect an extra sweet surprise, as the first HARIBO pick n mix to feature at a UK cinema premiers at the site.

Thanks to a strategic partnership between Martin Walsh Architectural (MWA), the Dewsbury-based, family-owned RIBA chartered firm of Architects, and SIM Shopfitting, the Yorkshire-based fit-out contractors, Reel Cinema in Wakefield is the first in the group to showcase the showstopping treat station.

Commissioned by HARIBO, MWA provided the designs for the stand-alone pick n mix unit and SIM Shopfitting arranged the installation just before the lockdown restrictions were eased. Together they delivered a mouthwatering display for customers to enjoy from their first visit.

James Whipp from MWA said: “We couldn’t be happier with the finished installation. Like any project, the success is very much down to partnership. Working with SIM and watching it go from drawing to completed project was fantastic.

“It’s a myth that architects only work on buildings, we create functional designs that deliver the best outcomes for our clients – inside and out! This could be anything from a mezzanine to a… pick n mix unit!”

Iain Wardlaw from SIM Shopfitting said: “The finished piece is nothing short of showstopping. We hope that it adds some extra excitement for families and friends visiting Reel Cinema in Wakefield.”

As well as the HARIBO pick n mix at Reel Cinema, MWA and SIM Shopfitting also worked on the design and installation for HARIBO’s retail store portfolio. Outlets can now be found at McArthurGlen Designer Outlets in York, Cheshire Oaks, Ashford and West Midlands; and the Clarks Village Outlet in Somerset.

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