One of the major players in Leeds’ vibrant hospitality sector has made a key appointment as it aims to increase its market share of the city’s night-time economy.
Hayley Grennan, a former Hard Rock Café marketeer, has taken on the role of Marketing and Communications Manager with Escapism Bar Group.
The business was founded by husband-and-wife team Phil and Mel Harrison, with the opening of the first venue, The Reform, now known as Mean-Eyed Cat, in 2004. It now owns and operates seven other unique bars – including Tiki Hideaway, Cuckoo, Verve and Call Lane Social – all offering something totally different on the Leeds bar circuit.
Prior to joining Escapism Bar Group, Hayley, who has a background in marketing and events, spent two years at Hard Rock Café International in Manchester, as Sales and Marketing Manager.
During her first year, her customer-focused campaigns, delivered via a multitude of social media platforms, saw marketing and sales financial targets increase by 60 per cent.
Before that, a two-year spell as Multi-Site Marketing Manager with Cosmic Bar Company, also in Manchester, saw her increasing customer digital engagement by just under 50 per cent.
Hayley Grennan said: “I’m really excited to have joined Escapism Bar Group, particularly as we inch ever closer to the end of Covid restrictions.
“For the last five years I’ve worked for some of Manchester’s best-known bar brands, where I’ve developed a host of successful marketing campaigns, managed promotional teams and increased customer engagement.
“I’m now looking forward to utilising my skills and experience to help drive customers to the seven unique bars owned by Escapism Bar Group.”
Phil Harrison said: “Covid has proved incredibly challenging for the hospitality sector.
“Hayley’s role with Escapism Bar Group will be absolutely key in promoting our family of bars to those heading to Leeds for a great night out.
“She brings with her a wealth of experience in what is a very competitive sector and has notched up a string of very impressive successes in her previous jobs.”