Senior leadership appointment for Xpand

Digital marketer Danni Johnson

Digital marketer Danni Johnson has been awarded a senior leadership role at digital marketing agency Xpand, just 18 months after joining.

Danni, who first joined the Saltaire-based agency in November 2019, has been promoted to digital marketing manager following a fast-track management programme.

In December 2020, she commenced the six-month programme after founder Jag Panesar saw potential in her abilities to inspire, support and lead a digital marketing team.

Having successfully completed the programme – and exceeding targets – she was awarded the position on June 3rd, 2021.

Danni said: “Almost two years ago, I took a chance on a career change. Following the birth of my twins, I realised I wanted more from my job. I wanted to make a difference.

“I applied for a role at Xpand but at that moment, it wasn’t the right time. A few months later, I got a call out of the blue asking if I was still interested in the role as the team had been unable to shake the feeling that they should have offered me the role.

“I jumped at the chance and the rest is history. Working at Xpand has been a fantastic opportunity for me and the clients I get to support are brilliant. Knowing we are helping businesses grow and thrive is a brilliant feeling, and I can’t wait to see what the future brings for us as a team.”

Founded in 2007, Xpand is a digital marketing agency based in Saltaire comprising a team of creative, friendly, results-focused professionals who believe in challenge for positive results.

Offering a full range of marketing services, including digital marketing strategy, PR, SEO services, PPC marketing, social media marketing and website design, the agency helps businesses across the UK grow and improve their digital footprint.

Some of its existing and past clients include Pinder Cooling & Heating Ltd, Commercial Expert Ltd, Aagrah, Queensmead School, Headway Recruitment, and Lindt.

In her new role, Danni will expand on the company’s impressive growth, working on business development and key account management to help drive the business forward on a strategic and operational level.

As a part of the senior management team, she will ensure that digital marketers Charlotte and Faaiza are supported and guided in their work, whilst continuing to be involved in working with clients to create marketing strategies and heading up social media.

Xpand founder Jag said: “Danni played an important role in a lot of our marketing in lockdown and has helped shift the direction we are going in as a company.

“Having her on the management team can only make us stronger. I’m really excited to see how her career develops and how it will continue to impact Xpand’s growth.”

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