HVAC contract win for Saltaire digital agency

Pictured are Andrew Pinder and Jag Panesar

Digital agency Xpand has won a six-month contract to provide PR services to commercial refrigeration and air conditioning specialists, Pinder Cooling & Heating.

The contract was awarded after Xpand developed an SEO and PPC strategy for the Bradford-based HVAC firm which has continued to yield results over the last 12 months.

The firm had initially been appointed to lead Pinder’s rebrand and website development.

Xpand will now develop and execute a growth-focused PR strategy comprising the communication of company news, thought leadership articles, founder profiling and data-led digital PR campaigns.

Founded in 2016, Pinder Cooling & Heating is a firm of commercial refrigeration and air conditioning specialists based in Bradford, West Yorkshire, servicing clients across the UK.

Its specialist services include the installation of, and maintenance associated with commercial refrigeration, air conditioning, server room cooling, cellar cooling, cold rooms, and bar and restaurant equipment.

In recent years, the firm has grown its team to 12 full time employees and is on a mission to increase its footprint across the UK.

As the firm expands and grows into new markets, founder Andrew Pinder recognised that PR had the power to support the firm’s ambitions:

He said: “I’m very excited about the advice we can bring to businesses as we commence PR, especially those in the hospitality sector who may begin to experience issues due to being forced to close for so long.

“We have a whole wealth of experience and knowledge which will be beneficial to many, and we’ve recognised that we need expert support to help us share it with the right people.

“I am a great believer in allowing the experts to do what they do best and Xpand are certainly experts in their field.

“The team at Xpand are incredibly approachable, and from what I’ve experienced through working with them so far, willing to listen and learn.”

Xpand, founded in 2007, has a strong team of creative, friendly and results-focused professionals who believe in challenges for positive results.

Current and past clients include Lindt master chocolatiers, Tetley brewery, Commercial Expert Limited and Aagrah chain of restaurants.

Jag Panesar, founder of Xpand, said: “Pinder Cooling contacted us in early 2020 before the pandemic. When we went into lockdown, rather than freezing like most other businesses, Pinder Cooling saw that they needed to remain proactive and continued moving forward despite all the uncertainty.

“At such a difficult time, it was reassuring that Andrew was happy to invest in us to help Pinder Cooling move to the next level. This is testament to the hard work and quality of outcome from the Xpand team.”

The contract win follows a series of successes for the Saltaire-based agency.

In March 2021, the firm welcomed Commercial Expert to its portfolio of PR clients.

Founder Jag Panesar was also included in Insider Media’s 42 Under 42, Class of 2021 in January.

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